Referral and Acquisition Tracking


Travelfusion's tracking product is used to detect and record any bookings made by user after they are passed to a vendor's website. This completely replaces tracking services such as Tradedoubler and Admeta and has many benefits


Implementing the tracking requires mimimal development from the vendor and none from the agent, the following image URL must be included in the vendor's booking confirmation page:

        <img src="*******">

This returns a 1 pixel transparent gif image.
The supplierid will identify the vendor. Please contact Travelfusion to obtain this.There are various other parameters that can be included in this URL - see table below. (Values will be truncated to 30 characters and commas will be replaced with '-'. Names must be from the table below.)

 Parameter Name Meaning Example Value Used For
 priceThe value of the booking. Must use decimal point, not comma, and must not contain any commas. 12270.54Needed if commissions depend upon the value of the acquisition
 currencyThe currency corresponding to the value. Must be supplied if the price is supplied GBP 
 referenceThe booking reference that can be used to identify this booking within the vendor's system. A78GHTEnables a specific acquisition to be uniquely identified in both systems. Useful for reconciliation, verification and testing of the tracking.
 agentAn identifier for the agent that originally referred the user to the vendor's site. Please obtain this from Travelfusion for each agent.  bestholidayfinderAttributing commissions to the correct agent. If you are unable to determine where the original referral came from, this can be omitted.
 producttypeIdentifies which type of product was sold. Please obtain the relevant values from Travelfusion for each product type. flightUsed to ensure the correct commissions are applied (as they normally depend on product type) . Allowed values are hotel, flight, holidayrental, package, car, lms
 subsupplierIdentifies different sales channels, products or sources that use the same data feed and/or overall agreement. Please obtain this from Travelfusion for each 'sub supplier'. bestholidayfinderSpainNeeded if separate commission models or reporting are required for the various channels. 
 departdateThe date (and 24-hr time) that the flight departs or the hotel stay begins etc. If there is no relevant time, it should be set to 12:00 16/4/2012-12:00Some reports are based on departure date
 paxnumThe number of passengers/ travellers 3Some reports or commission models may be based on the number of passengers
 roomsThe number of rooms  2 Some reports or commission models may be based on the number of rooms booked 
 originairportThe departure airport of the outward flight LHR Used to generate detailed analysis reports of user behaviour
 destinationairportThe arrival airport of the outward flight MAD Used to generate detailed analysis reports of user behaviour
 destinationcitycodeThe IATA code of the destination city LON Used to generate detailed analysis reports of user behaviour
 destinationnameThe free text name of the destination (island/city/town/village/resort/country etc). Must not be longer than Mallorca Used to generate detailed analysis reports of user behaviour

So, for example, if the vendor wishes to report a booking of a certain price, originally referred by a specific agent, the image URL would look like:

<img src="">

The supplierid is a compulsory parameter, and it is recommended that you supply at least the following extra parameters: price, currency, agent, reference, producttype.
Any other parameters should be supplied if possible or if required by the terms of your business agreement with the referring agent(s)

Cookie-Based Tracking

Travelfusion offers a full cookie-based tracking system which can be utilised if needed. Cookie-based tracking has 2 main benefits:

i) Bookings can be detected and reported for cases where the user comes back to the vendor's site directly, later, to make their booking. Without a cookie, there would be no way of relating this booking to the original referral and no commission would be paid.

ii) The cookie enables Travelfusion to match up the booking with the original search, and so the agent can be inferred and also rich reporting information can be generated in relation to the details of the search and statistical distribution of bookings across searched routes and dates.

Utilising Travelfusion's cookie tracking simplifies the implementation of tracking for the vendor, who no longer needs to implement their own cookie- or session-based tracking of the original referral. They simply need to place the Image URL on all booking confirmation pages and Travelfusion will decide whether the booking was related to a previous referral, by looking for the relevant cookie.

Online Reports

Once the tracking has been implemented by the vendor, full up-to-the minute reports will be immediately available online to both the vendor and the agent. Please contact Travelfusion for details of how to access these reports.